advertising|design|integrated campaigns|interactive|social media

American Tower Corporation

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Problem: After acquiring one of its largest competitors, American Tower Corporation, became the largest owner/operator of wireless and broadcast towers in North America. Our challenge was to re-establish the American Tower brand and communicate its leadership position.

Solution: With over 30,000 sites across North America, our strategy was to demonstrate American Tower's reach, expertise and management structure. The advertising campaign reinforced the American Tower brand while highlighting their footprint across America.