advertising|design|integrated campaigns|interactive|social media

Integrated Campaigns


American Tower Corporation

A re-branding initiative resulted in a complete brand architecture system from corporate identity and collateral to advertising and interactive.

Diamond Dazzle Stik

We “brought out the bling” for a new product launch called the Diamond Dazzle Stik. 

TV, print and online advertising along with a viral strategy that captured 12,000 fans in 12 hours on the launch of the DDS facebook page. The spots were also nominated for a “people’s choice award” and earned a bronze medal at the Hatch awards for the best creative work in New England.

Mount Alvernia High School

A repositioning of Mount Alvernia High School facilitated the creation of a new identity, advertising, collateral, direct mail and digital initiatives. Enrollment increased over 200% for the seventh grade class.

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Integrated campaigns, work of Kaminsky Brand Group
Integrated, campaigns, design, advertising, interactive, social media, digital, broadcast, branding, insights, problem / solution, strategy, positioning, viewbook, youtube, facebook, education, private high school, diamond dazzle stik, stick, diamonds, jewelry, cell phones, towers, american
Insights on how a marketing communications program changed perceptions impacting the bottom line. Repositioning a private high school, launching a jewelry product and rebranding a major corporation.